Inform us who you’re?
My title is Giovanni Sammarco, i’m Italian and I’ve determined 10 years in the past to maneuver to Switzerland and begin making perfumes. Earlier than coming to Switzerland I obtained a Ph.D in Civil Regulation in Italy. I’m an avid e-book collector, between the bibliophile and the bibliomaniac and I’m, in a sure sense, a really conventional particular person, very skeptical regarding know-how and the fixed want for the brand new.
How did you get into the fragrance business?
Completely by likelihood, throughout my PhD years. I might have by no means imagined to finish up making perfumes. I don’t have any story of myself smelling perfumes in childhood or remembering being fascinated by perfumes of my grandmother.
What was the primary fragrance you ever bought?
I acquired as a present from an uncle, after I was nonetheless in school, the Guerlain Vetiver, however I have to say I by no means put on perfumes.
What’s your favorite meal?
Filet with porcini.
The place is your favorite place?
In Switzerland: Appenzell. Exterior Switzerland: Liechtenstein
Do you have got an fascinating social gathering trick or any hidden skills?
I can cook dinner and bake fairly properly and i’ve some secret recipes.
Who would play you in a movie of your life?
Christian De Sica
About your Model
Describe your model in a single sentence.
Artisanal swiss made perfumes with unusual names.
The place does the title of your model come from?
It’s my surname
Who’re your perfumes for?
They’re for everybody who likes good perfumes, conventional and fashionable on the similar time and enjoys to strive one thing completely different and really fastidiously handcrafted.
Inform us about your newest fragrance.
I’ll inform about my subsequent fragrance. It’s prepared since nearly two years however not but launched. I nonetheless don’t know when it is going to be able to launch. I’ve constructed it round iris, an ingredient I’ve all the time beloved. It’s a very powdery iris, with creamy features and woody notes mixed with a little bit of fruitiness. The title will in all probability come from Norse Mythology. For me discovering a reputation is all the time probably the most difficult a part of the creation.
If somebody wished to strive your fragrances, which one would you suggest they struggle first and why?
Naias, it has some distinctive spirit, and it contains all of the features of my model philosophy. It has many particular substances, typically in traces, and an inner symbology giving it a particular concord. I’ve utilized in Naias an ingredient known as Montaverdi in very small traces. And these extraordinarily small traces change all of the perfume. I discover it very fascinating.
What challenges do you wish to overcome to your model?
I wish to discover extra retailers in additional international locations. I imagine it is rather necessary to have the model in shops the place folks can go and expertise the perfumes and I believe the partnership with the proper outlets is extraordinarily necessary for an impartial model like Sammarco.
Additionally it is necessary to broaden the presence in additional international locations, as it’s turning into more and more troublesome and costly to ship fragrance bottles immediately to non-public prospects in lots of international locations and in some it’s nearly unattainable resulting from customs rules and harmful items restrictions.
Sadly typically, not working with distributors, is sort of difficult to seek out new retailers.
What is exclusive about your model?
You possibly can study extra about Sammarco at the website here.