Indie Model Fragrance Highlight: Peosym

In Indie Fragrance Model Highlight, we query totally different manufacturers to seek out out extra about their model and the folks behind it. This time we query Purvi Joshi from Peosym.


About You​

Inform us who you’re?

My title is Purvi Joshi. I’m an attire designer by qualification and product photographer by occupation.

How did you get into the fragrance business?

It was an unplanned natural journey, partially triggered by my mom’s passing and the necessity to rediscover myself. Figuring out that my mom had lived her life with no regrets was the largest solace for my household but it surely additionally made me surprise what’s it that I actually wish to do with my very own life.

I used to be at all times drawn to scents, fascinated by them and discovering the world of area of interest fragrances felt like arriving some place I had been looking out eternally. The thought of making my very own model wasn’t born over-night although. After noticing a sudden rise in Australian fragrance manufacturers, I needed to grasp how these scents have been created. What began as a re-search challenge out of curiosity, shortly was a private ardour. The extra I learnt about fragrances, the extra I felt related to them. A lot in order that it began to really feel like the suitable medium for expressing my summary ideas.

Only a private urge to do one thing wasn’t sufficient although. A way of contribution to the business was additionally mandatory. Fragrance business being as huge as it’s, this was a tough side to justify. It was apparent that the proportion of fragrance manufacturers owned by POC is far much less and by folks of Asian background even lesser. When this realisation sunk in, I believed perhaps my perspective from rising up in a small city of India may very well be that distinctive inspiration to convey to the desk. Having a good suggestion vs having the ability to execute it are two very various things although and the one approach I might discover out was by making an attempt… and that turned the start of Peosym.

What was the primary fragrance you ever bought?

It was a present for my mom from my very own wage – Past Paradise by Estee Lauder.

What’s your favorite meal?

Pani-puri. Not precisely a meal and extra of junk meals however I can completely skip dinner for plates of it.

She is the queen of Indian avenue meals. Crispy poories, calmly stuffed with potato and chickpeas stuffing, drenched in minty spicy water – there is no such thing as a different dish like that. It’s barely tough to eat however a lot enjoyable and completely addictive.

The place is your favorite place?


Do you’ve gotten an attention-grabbing celebration trick or any hidden abilities?

I’m fairly good at fixing puzzles.

Who would play you in a movie of your life?

Vidya Balan (I hope)


About your Model​

Describe your model in a single sentence.

Tales and philosophy offered in connection searching for scent molecules.

The place does the title of your model come from?

It’s an acronym for Private Expression Of Tales, Craving & Reminiscences.

Who’re your perfumes for?

Anybody who cares to discover, searching for one thing higher than mass produced pleasantries.

Inform us about your newest fragrance.

Nirmohee means the indifferent one.

Stepping again from each day chaos to achieve a recent perspective, taking a while off for rejuvenation. An extended trip, journey to a spa, weekend getaway, meditation, stroll by the seaside or just sitting someplace fairly – it’s meant to really feel like a mild breeze and internal peace.

If somebody needed to attempt your fragrances, which one would you advocate they fight first and why?

Misplaced Wonderer. Totally different folks appear to scent various things on this one, relying on what their concept of consolation is – which is at all times such a tremendous factor to find.

What challenges do you wish to overcome in your model?

Present objective – changing into sufficiently big the place we will change to extra eco-friendly packaging.

What is exclusive about your model?

At this stage, Peosym is extra like a ardour challenge of honest efforts in direction of creating significant merchandise which might be good on their very own advantage.

We wish to keep away from industrial advertising ways, buzz phrases and shiny packaging. A product ought to at all times be cruelty free, as eco-friendly as one can afford to make it, created with good intentions & with none dangerous chemical substances – all these issues needs to be a norm and never distinctive promoting factors. At the moment our packing containers do have phrases written on them – ‘Clear & cruelty free’ however when the prevailing lot runs out, we received’t be doing that once more. Whereas the knowledge concerning our ethos and product high quality can be obtainable on our web site, it cannot be the spotlight we deal with. So, if we now have to assert a singular level, it will be the will to do much less. Much less of all of the fluff and pointless stuff.

You could find out extra about Peosym at the website here.