One other yr has come and gone, which suggests it’s time for one in every of my favourite duties—updating you all on this yr’s highlights (plus giving a sneak peek of what’s to return). Having the ability to share private updates like these is one in every of my favourite components of being a small, founder-led enterprise. With out additional ado, listed here are a few of the most noteworthy issues that occurred at our firm in 2022.
We Re-Launched Triple Berry Clean Peel (and It Introduced a Good friend!)
The most important information of the yr was the long-awaited relaunch of our beloved Triple Berry Smoothing Peel. As lots of you already know, the peel was discontinued as a consequence of provide chain points associated to the pandemic. I made a decision this was the right alternative to reevaluate Triple Berry and modernize the formulation. This product has been in my line for over ten years and has been one in every of our best-sellers for nearly that lengthy, so it was extremely vital to me to get the reformulation good. Greater than something, I used to be so grateful for our fantastic clients who waited patiently for me to excellent the system (and amassed a waitlist of virtually 5,000 individuals!). Due to you, this actually was a labor of affection for me. It took plenty of time to get it good, however I couldn’t be happier with the way it turned out.
Study extra in regards to the thrilling new ingredient updates for Triple Berry Smoothing Peel.
Along with the peel, we launched an thrilling new companion product—the Triple Berry Smoothing Scrub. It’s a mild facial scrub with completely rounded jojoba beads in a creamy, velvety base. I’ve at all times been an enormous believer within the energy of a very good facial scrub due to its means to immediately reveal brighter, smoother pores and skin (and assist fade pigmentation over time). This scrub harnesses all of the antioxidant energy of the triple berry peel and has been giving individuals nice outcomes when used with the peel or by itself. I’ve been getting actually good suggestions on this scrub to this point, which makes me so proud!
Should you haven’t tried them but, you’ll be able to get both the peel and scrub right here. They’re nice for ringing within the new yr and will help you obtain your skincare resolutions, no matter they might be.
We Employed a Full-Time, In-Home Esthetician
I couldn’t do what I do with out my staff to again me, and it by no means stops bringing me pleasure to see our staff rising. I used to be thrilled when one in every of our part-time workers got here on board full-time. After beginning in a contract place, Lexi is now formally our in-house esthetician. She’s obtainable via email that can assist you with any skincare or product questions you’ll have. She’s additionally spearheading our digital consults! Talking of which…
We Re-launched Digital Consultations
This yr, we formally re-launched our MySkinRx digital consultations! I like this program as a result of it represents every little thing that my model stands for—you might be distinctive, and so is your pores and skin. Skincare will get complicated, and typically it’s exhausting to inform what you want irrespective of what number of weblog posts or product descriptions you learn. We perceive that, so we provide this service to provide you one-on-one steering. You’ll stroll away with a greater understanding of your pores and skin, life-style ideas, and, after all, a bespoke skincare routine.
You’ll be able to book your MySkinRx by way of our web site at any time.
We Launched Product Opinions On the Web site
For the primary time ever, we launched product opinions on our web site. This firm isn’t only a enterprise to me, it’s additionally my ardour. I’ve been placing all of myself into it for over 25 years, so I’d be mendacity if I stated it wasn’t nerve-wracking to open it as much as everybody’s opinions. That stated, there’s nothing extra vital to me than listening to our clients, getting their suggestions, and incorporating that suggestions into how I run my firm. Opinions are probably the greatest methods for individuals to provide us direct suggestions, so I made a decision that opening this channel of communication was one of the best transfer.
The opinions have been rolling in, and it’s already been such a useful instrument for us. I’m proud to say that primarily based on the five-star score system, we now have a 4.8 common with 90% of our opinions being 5 stars!
We Launched Subscriptions and SMS
Along with opinions, we launched subscriptions on our web site. This was one other function we needed so as to add to enhance buyer expertise by making the ordering course of extra handy and streamlined. Now, we’ll robotically ship you the merchandise you persistently re-order (with just a little low cost thrown in, who doesn’t love that?).
We additionally launched textual content messaging as a technique to deliver your extra useful content material and a few of my finest skincare ideas. You’ll additionally get details about offers and new merchandise. Sign up for SMS to be the primary to get distinctive content material and bulletins.
We Had Our First-Ever Spring Sale
Most of you already know that we maintain our annual sale annually on the finish of August. That is the anniversary of once I began my firm (in addition to my birthday!). We needed to attempt including a second sale so clients wouldn’t have to attend a full yr for one more one to return round. It was an enormous hit, so hold an eye fixed out for one more one in 2023!
I Had a Busy Yr for New Product Improvement
This yr has been BUSY for me with regards to product improvement. I’ve so many new issues within the works, and I can’t wait to have the ability to share extra particulars with you. That is hands-down my favourite a part of my job as a result of it actually permits me to be inventive and convey to life the tens of millions of concepts I’ve.
We’ll be launching an thrilling new product this spring. It’s in contrast to something we now have in our present product line, so be sure you’re signed up for our emails to get updates as we get nearer to the launch date. So far as the opposite merchandise I’m engaged on, I’ll provide you with a touch—they faucet into barrier restore and can supply modern options for all totally different pores and skin varieties.
I Stayed Related With the Magnificence Business
One of many issues I like most about being within the magnificence trade is the individuals I get to fulfill. This trade has a few of the brightest, kindest, and most inventive individuals, and I by no means get uninterested in studying from them.
An occasion that was notably particular to me was the Marie Claire Energy Journey. This occasion is a women-only networking convention that occurs every year. It’s designed to foster significant relationships and at all times contains inspirational panels and audio system. The visitor record is filled with some fairly spectacular ladies, so I used to be very honored to be invited this yr.
I additionally attended the Pores and skin of Colour Convention in Atlanta the place I used to be requested to provide a presentation about my enterprise data and share what it’s like to begin a skincare firm. This occasion was unimaginable as a result of it allowed me to assist and join with my fellow estheticians.
Lastly, I gave a skincare masterclass at SoHo Home in my hometown of Austin. For this class, I targeted on tips on how to give your pores and skin an at-home facial. Everybody who attended the category received a Berry Bestie Box, which included each of our triple berry merchandise! It was such a very good time, and my purpose is certainly to do extra occasions like this in 2023 so I can join with extra of you in particular person.
So there you may have it, 2022 in a nutshell! As at all times, I’m so grateful for every little thing and I can’t wait to see what subsequent yr has in retailer. Wishing you all a cheerful and wholesome 2023.
Movie star Esthetician & Skincare Knowledgeable
As an esthetician skilled in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world resolution — merchandise which might be formulated for nine different types of skin so your face will get precisely what it must feel and appear its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world data and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”